Build your product with a team that treats it like their own
Is this you?
Domain expert founder
You know your industry well and see a clear opportunity, but you don’t have a dev team or CTO and don’t want to manage freelancers yourself.
Early-stage startup without tech team
You’ve validated interest in your idea and now need a first live version for users and investors - with a clear scope, realistic budget, and launch timeline.
Founder burned by previous dev shops
You’ve tried agencies or freelancers before and got delays, overcomplicated scope, or no real users. This time you want a small team that ships and stays accountable.
…then we’re exactly your team
We’re a small, founder-led studio that helps non-technical founders turn ideas into real web and mobile products. We focus on the smallest useful version, real users, and clear next steps - instead of endless development and vague roadmaps.
The problem and its solution
Most non-technical founders start with a slide deck and a big vision for their web or mobile app. Then they jump straight into development, hire an agency or freelancers, and spend months building features no real user has tried yet. By the time an MVP reaches the market, the runway is already hurting.
For almost four years we’ve been doing MVP development for startups and SaaS products. One pattern was obvious: “development-first” projects with huge scopes shipped late and burned through budget. So we stopped being just another dev shop and became a studio that helps non-technical founders ship the smallest useful version first — a lean MVP that can actually reach users, with validation used only where it removes real risk.
Today every project follows the same operator mindset: smaller scope, earlier launch, and analytics instead of assumptions. We use AI only where it actually speeds up design or app development - not as a buzzword. The same approach powers our own app, PlanEat AI, which we’re building and growing just like any other startup we work with.
How it works
Customer interview
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CVP Canvas
Feature prioritization
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Design & Development (MVP)
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First traction (right-sized marketing)
- B2B: LinkedIn
- B2C: ASO + micro-influencers
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Unit economics & fundraising pack
Validation
Product Strategy
Delivery
Launch & First Traction
View the case study based on this flow
PlanEat AI
PlanEat AI is a smart mobile app that helps users manage their diet effortlessly by generating meal plans tailored to their tastes, habits, and goals.
More builds
Testimonials
Why founders choose us?
Because we refuse to waste your runway. We start at the kitchen table with your users, not in a pitch deck. We translate their words into a value proposition, cut your idea to the smallest useful thing, and build that cleanly.
Then we put it in front of real people and read the signals together. If the signals are weak, we adjust. If they’re strong, you’ve got an MVP and a fundraising-ready packet
Market Potential Snapshot — TAM / SAM / SOM + CAGR
You get: a 2-page PDF (assumptions, numbers, sources, CAGR, risks, next steps)
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